It is absolutely essential to maintain a strong presence on LinkedIn regardless of employment status. If you are actively recruiting, then it's a must. Potential recruiters, interviewers, people you are trying to network with WILL look you up. 

Your LinkedIn Summary is the most important section in your entire LinkedIn Profile. How you write this section - the style and the content you choose to include - will set the tone for every other aspect of your profile.

There are several ways to write a powerful Summary.  Here, we present you with four options that we have tried and tested many times with our clients. You don’t want to outright copy these, but at least they will give you a solid idea of some different ways to get started.  

Approach 1: Personal Story / Bio

Here, the Summary becomes a short story of you - you are subtly but powerfully conveying that what you do is also who you are. It's interesting, authentic, and is about building trust and respect. This approach is effective for experienced, mid-career folks, who have a solid 12+ years work history behind them to stand on. The one liners work well only if you already have some level of expertise/respect in your field. You can't get away with this if you are 28 years old. This rather personalized approach should include a CTA (call-to-action) at the end.

Approach 1

Approach 2: Skills & Accomplishments

This approach is excellent for people who need to highlight key skills OR have strong accomplishments and can highlight a compelling track record of results. If you are in your 20s - focus on skills; if you are in your 30s (+ upwards) - focus on accomplishments. This approach is about showing the impact you have had and the value you consistently bring to your employers, clients, and connections. It's about establishing credibility.

Approach 2

Our next one - you'll love it! - is adapted from an online dating profile. It's entertaining to read, and 100% effective. Check it out, plus one more by downloading LinkedIn Summary Approaches - all four recommended approaches, complete with examples, in one handy little document. 

Approach 3: Functional Competencies

Approach 4: "Have fun with it" Creative


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